Coiffique
Beauty · Brand Strategy · Social Media
We helped shape Coiffique from a traditional protective-styles salon into a more distinctive, experience-led beauty brand.
Brief
Our work spanned brand strategy, creative direction, service and experience design, campaign strategy, social media management, content creation, creator partnerships and community building. We developed the brand’s customer proposition, provider experience and social storytelling while using creator-led campaigns to expand reach and drive demand.
Results
Coiffique’s TikTok grew from approximately 1,000 to more than 9,000 followers in three months, while our creator partnership work helped grow the brand to $30K+ in monthly revenue.
Services
Brand Strategy · Creative Direction · Social Media Management · Content Creation · Creator Partnerships · Campaign Strategy · Experience Design · Community Building
Catch Cruise ENT.
Entertainment · Brand Transformation · Experiential
We led a complete brand overhaul for Catch Cruise, a Los Angeles nightlife and culture platform.
The engagement went beyond producing events. We worked across brand strategy, concept development, identity and logo evolution, experiential strategy and the creative systems behind the brand’s recurring event properties.
For Cruise Control, Pitstop and The Beach Club, we developed event concepts, campaign direction, promotional creative and content for each experience. We also managed social media and produced ongoing content around announcements, lineups, event moments and community storytelling.
To extend campaign reach and drive event demand, we planned and managed paid media across Meta and TikTok.
Services
Brand Overhaul · Brand Strategy · Identity & Logo Evolution · Creative Direction · Experiential Marketing · Event Concepting · Event Production · Social Media Management · Content Creation · Meta Ads · TikTok Ads · Campaign Execution
Éleviere
We developed Éleviere as an on-location beauty experience created for busy professionals, private events and bridal parties.
Our work included brand positioning, narrative development, launch strategy, creative direction, experiential marketing, partnership development, and content creation.
We also concepted, planned and executed Éleviere’s launch event at The Delphi Hotel in Los Angeles, translating the brand’s digital positioning into an in-person beauty and hospitality experience.
Beauty · Hospitality · Brand Launch
Brand Positioning · Launch Strategy · Creative Direction · Experiential Marketing · Event Concepting & Production · Social Media Management · Content Creation · Partnership Development